Zoho Sites Help
Zoho Sites Help

SEO

SEO stands for search engine optimization. Search engines use words that you have entered to find sites that are the most relevant to your query. There are some results that appear at the top of the list because they contain related keywords and headings. Optimize your webpages to meet these parameters to make your website search engine friendly. 


How do I...

                

 To access your SEO settings:

        

  1. Click Settings at the top of your builder.

The SEO settings are in the bottom-right corner.

 Robots Text

Robots Text is a way of informing search engines whether to crawl a page or not. All pages on your site will be crawled by default. You will have to modify the Robots.txt file if you want to prevent pages from being crawled by search engines.


To add robots text:

  1. Select Robots Text under the SEO section.
  2. Copy-paste this format in the Robots Text box.

Disallow: /PageName

  1. Enter the name of the page in the place marked "PageName"
  2. Click Save.

Note: To learn more, read this blog on crawlers.

 Google Analytics and Webmaster Tools

Google Analytics tracker ID

Enter your tracker ID to gain visitor insights from Google.

 

To access and add your GA tracker ID:

  1. Go to analytics.google.com and log in.
  2. Fill in your account details and click Get Tracking ID.
  3. Click I Agree for Google Analytics terms and services.
  4. Copy the 11-character Tracking ID.
  5. Access your SEO settings and click Google Analytics and Webmaster Tools.
  6. Paste your code in GA Tracker ID  box.
  7. Click Save and republish your site.


Meta Tags

Enter your ID to verify your website with google.

 

To access and add your Meta Tag:

  1. Log in to your Google search console account.
  2. Paste your Websites URL and click Add A Property.
  3. Enter your website's URL and click Add.
  4. Click the Alternate methods tab at the top of the screen.
  5. Select HTML tag.
  6. Copy the 43-character tag within double quotes.
  7. Access your SEO settings and click Google Analytics and Webmaster Tools.
  8. Paste your code in the Meta Tag box.
  9. Click Save and republish your site.
  10. Go back to your Google search console account and click Verify.

 Google Tag Manager

The Google Tag Manager allows you to manage tags or snippets of JavaScript that are on your website. 

                

To access and add Google Tag Manager:

                

  1. Log in to your Google Tag Manager account.
  2. Enter an account name and click continue.
  3. Enter a name for your container and click continue.
  4. Click Yes to accept to the terms and conditions and finish creating your container.
  5. Copy the container code and click OK.
  6. Access your SEO settings and click Google Tag Manager.
  7. Paste the code in the Container ID box.
  8. Click Save and republish your site.

 Bing Webmaster

Similar to Google, you can enter your tracker ID to gain insight from Bing.

        

To add Bing webmaster tools:

  1. Visit www.bing.com/toolbox/webmaster and log in to your account.
  2. Enter your site URL in the Add a site box and click ADD.
  3. Fill in all the required details in the ABOUT MY WEBSITE page.
  4. Click Save.
  5. Copy the meta tag. 
  6. Access your SEO settings and click Bing Webmaster.
  7. Paste your code in the Meta Tag box.
  8. Click Save and republish your site.
  9. Go back to your webmaster tools and click Verify in the bottom-left corner.

 Sitemap

A sitemap tells search engines about the page structure of your website. It also provides meta data about your site pages, such as when the page was last updated, how often the page is changed, and page importance. This helps with SEO, as it makes it easier for search engines to find out about the content on your site so that it can appear in the search results.

                

Note:When you access your Sitemap setting and click the Upload sitemap from your computer switch, the sitemap for your website will be generated and the link to access it will be at the bottom of your screen. 

If you would like to upload a sitemap of your own:

  1. Access your SEO settings and click Sitemap.
  2. Click the Upload sitemap from your computer switch.
  3. Click Upload File and select a file from your computer. 
  4. Click the updated link at the bottom to view your sitemap.

 Reset 

Click the Reset [] button if there are any changes you would like to make to your SEO settings before you click Save.